In 2017 Modest! Golf Events hosted the 2017 Northern Ireland Open at Galgorm Castle in Ballymena Northern Ireland. The event made history with over 40,000 people registering for tickets.
In addition, Modest! Golf Management introduced a new format, Shootout Sunday, with the final day being competed in a series of six-hole matchplay matches. The day was a huge success and the format has since been picked up by the European Tour.